UTM Link Builder

Create tracked URLs to measure AI platform referrals and marketing campaign performance. Perfect for tracking ChatGPT, Claude, Perplexity, and Gemini traffic attribution.

What it is: A UTM link builder that creates tracked URLs specifically designed to measure traffic from AI platforms like ChatGPT, Claude, Perplexity, and Gemini.
Why it matters: AI platforms are driving increasing traffic to websites, but without UTM tracking you can't distinguish AI referrals from organic search. This data proves ROI on your AI visibility investment.
AI citation impact: Brands that track AI-attributed traffic can measure the direct business impact of GEO optimisation — turning visibility scores into revenue data.

Build Your UTM Link

Fill in the parameters below to generate a trackable URL

Identifies which site or AI platform sent the traffic

Identifies what type of link was used (e.g., ai-citation, cpc, email)

Identifies a specific promotion or campaign

Identifies search terms or keywords

Identifies specific content or link variant

Generated URL

Your trackable link will appear here

Fill out the form and click "Generate" to create your tracked URL

AI Platform Tracking Tips

For AI Citations: Use utm_source=chatgpt + utm_medium=ai-citation

Campaign Names: Include the quarter and year (e.g., geo-q1-2025)

Content Variants: Use utm_content to differentiate link placements or A/B tests