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In addition, millions of people now ask ChatGPT, Perplexity, and Claude for business recommendations instead of searching Google. If AI doesn't know about your business, or worse, recommends your competitors, you're invisible.
Google's Universal Commerce Protocol (UCP) partnering with Walmart, Target, Etsy, Wayfair and Shopify, enables merchants to sell directly in platform Google AI Mode, Gemini app, Microsoft Copilot Checkout, ChatGPT and Perplexity.
Urgency
Gartner predicts that traditional search engine volume will drop 25% by 2026 as AI chatbots and virtual agents substitute for conventional search. This implies a 24-month critical window for organizations to establish AI citation leadership before the market re-equilibrates.
Source: Gartner, Inc. (February 19, 2024)
Visibility
Academic research by Aggarwal et al. demonstrates 37-41% increased visibility for content implementing systematic GEO optimization. Using ‘cite sources’ prompts led to a 115.1% increase in visibility for sources originally ranking fifth on the SERP, proving that AI can meaningfully rearrange which brands are ‘seen’ by buyers.
Source: Aggarwal et al., "GEO: Generative Engine Optimization," ACM SIGKDD Conference, August 2024.
Growth
AI citations drive higher-intent traffic than organic search. AI-sourced traffic converts at 15.9% compared to 1.76% for traditional organic search, representing a 9X improvement in conversion performance.
Source: Seer Interactive, June 2025.
Do you know what is being said about your business, brand or products by ChatGPT, Claude, Perplexity, Gemini, Co-Pilot/BingAI, Grok or Deepseek?
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"AMPD showed us that while our technical authority was high, our 'Approachability' was low. Since leaning into our 'Sourcing Team' identity, we've seen a marked improvement in how AI assistants recommend us."
Maximilian Salter
Director, SARRUM LTD
"Finally, we can see how AI assistants actually recommend us. Game changer for our AIO strategy."
Sarah Chen
Head of Marketing, TechCorp
"AMPD helped us identify why competitors were getting recommended over us. We fixed it in a week."
Marcus Johnson
CEO, GrowthStartup
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